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The Nexus of All Things Local Navigating the Shift: Exploring the Surge in CTV Advertising and Its Impact on Local Markets May 10, 2024 CMatthiessen Navigating the Shift: Exploring the Surge in CTV Advertising and Its Impact on Local Markets Author: Celine Matthiessen, Vice President, AnalysisInsights As the digital landscape continues to evolve at an unprecedented rate, marketers and advertisers are faced with… Read more Leading Local Insights Podcast: Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show May 3, 2024 MacKenzie Lovings Leading Local Insights Podcast: Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show Author: MacKenzie Lovings, SVP Marketing, BIA Advisory Services The 2024 NAB Show in Vegas put a spotlight on the seismic shifts happening… Read more BIA Releases the 2nd Edition of its Hispanic Radio Directory: It Reveals Diversity of the Population, Formats and Ownerships May 2, 2024 MacKenzie Lovings BIA Releases the 2nd Edition of its Hispanic Radio Directory: It Reveals Diversity of the Population, Formats and Ownerships Author: MacKenzie Lovings, SVP Marketing, BIA Advisory Services BIA is excited to release the second edition of its Hispanic Radio Station Directory,… Read more Vantage Points: Broadcast TV Sales is Broken April 11, 2024 Rick Ducey Vantage Points: Broadcast TV Sales is Broken In this edition of BIA Advisory Services’ Vantage Points series, David Buonfiglio, Fractional (Outsourced) VP of Sales and President, Mammoth Sales Solutions, examines the state of broadcast TV sales. The Vantage Point series taps the perspectives… Read more Economic Pulse – April 2024 April 9, 2024 Nicole Ovadia Economic Pulse: BIA’s Monthly Quick Take for April 2024 Author: Nicole Ovadia, VP, Forecasting and Analysis, BIA Advisory Services April is one of my favorite months. As we emerge from the cold of Winter, I find an extra spring in… Read more BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 March 21, 2024 Suzanne Ackley BIA Forecasts Record $11.1 Billion in Political Ad Spend in 2024 Author: Suzanne Ackley, Senior Research Analyst Political spending in 2024 is forecast to be $11.1 billion; increasing $2.2 billion (+24%) over 2022, and $1.5 billion (+15.5%) over 2020 Political… Read more Economic Pulse: BIA’s Monthly Quick Take for March 2024 March 13, 2024 Nicole Ovadia Economic Pulse: BIA’s Monthly Quick Take for March 2024 Author: Nicole Ovadia, VP, Forecasting BIA Hello Readers! Somehow, it’s already March and I am elated to share our latest forecast with you! We have been feverishly working on updates and adjustments… Read more Retail Media Networks Pull Tighter on Closed Loop Marketing February 21, 2024 Rick Ducey Retail Media Networks Pull Tighter on Closed Loop Marketing Author: Rick Ducey, Managing Director, BIA Advisory Services We are in a Big Media meets Big Retail moment of innovation and maturation in marketing and advertising. This has implications for how… Read more Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion’s John Vilade February 2, 2024 Rick Ducey Local CTV and FAST Services Sales 2024 Outlook: Podcast with Premion's John Vilade Author: Rick Ducey, Managing Director, BIA Advisory Services The local media landscape is adjusting to the meteoric rise of Connected TV (CTV) with an increasing inventory of… Read more New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market January 23, 2024 Mark Dugan New Innovations in Local Healthcare Advertising: How Advanced Marketing Techniques are Shaping a $12 Billion Market Author: Mark Dugan, Director - Data InsightsClient Relations In today's increasingly digital world, healthcare advertising is ripe for innovation and growth. A… Read more Direct Mail’s Value in a Multi-Touch World: A Conversation with Valpak CRO Jay Loeffler – Podcast January 18, 2024 Nicole Ovadia Direct Mail’s Value in a Multi-Touch World: A Podcast Conversation with Valpak CRO Jay Loeffler Author: Nicole Ovadia, VP Forecasting and Analysis, BIA Advisory Services Recently, I had the pleasure of hosting a Leading Local Insights Podcast with Jay Loeffler,… Read more Economic Pulse: BIA’s Monthly Quick Take for December 2023 December 5, 2023 Economic Pulse: BIA’s Monthly Quick Take for December 2023 Author: Nicole Ovadia, VP, Forecasting BIA Happy Holidays! The festive season is officially upon us as we all check our lists twice and scan our long to-do lists. Many have begun… Read more BIA Delivers a Local Perspective on Retail Media Networks: PaperPodcast November 14, 2023 Leyla Chatti The rise of Retail Media Networks (RMNs) is reshaping the world of advertising. These digital platforms, operated by retail giants such as Amazon and Walmart, offer a new avenue for brands and agencies to connect with their target audience, amplify… Read more Economic Pulse: BIA’s Monthly Quick Take for October 2023 October 30, 2023 It is absolutely amazing to me that we are at the end of October already. Things here at BIA have been quite busy the last few weeks as we were feverishly working to publish our latest forecast updates in time… Read more 2023 Political Ad Spend Forecast Up $100M+ over 2021 October 26, 2023 Suzanne Ackley There's just over a week to go until the 2023 election (and early voting is well underway in many places). Being an odd year there are no National elections, but there are some key races where advertising money is being… Read more Local Video Ad Trends: CTV is the Growth Leader, OTA is the Revenue Leader October 20, 2023 Rick Ducey Local video ad platforms attract significant ad spending because video in its various forms is a powerful messaging format. Examining each local video channel through different filters reveals interesting patterns for growth and revenue. Let's take a look at a… Read more Scale, Save, and Succeed in 2024: Interview with SEBPO’s Todd Handy on Digital Revenue Strategies October 19, 2023 Rick Ducey Todd Handy, SEBPO's chief revenue officer joined BIA's Rick Ducey for a Leading Local Insights Podcast, Unraveling the Future of Local Media Revenue, to discuss how traditional media companies can grow digital revenues both in Q4 2023 and more so… Read more Driving Streaming Video Revenue with Premium Weather Inventory: Webinar Discussion October 9, 2023 Rick Ducey BIA recently collaborated with The Weather Company and Magid on a webinar examining the value of local news and weather content for streaming video services offered by local TV stations. Held in September, the webinar, The Streaming Forecast for Local… Read more QA on Next Gen Measurement with Nexstar’s Hanna Gryncwajg October 2, 2023 Rick Ducey Nexstar Media Group recently released a Request for Proposals seeking, "a next-generation audience measurement partner capable of providing data that accurately reflects the scale and power of the company’s national and local media businesses." This is a critical time for… Read more Ad Forecast Estimates for Television in 2024 Bolstered by Political, Auto and Legal: BIA’s CEO Discusses Business Outlook at TVB Forward 2023 September 21, 2023 MacKenzie Lovings Looking ahead to 2024 and our expectations for the television industry, Tom Buono, founder and CEO of BIA, keynotes a business forecast session at the TVB Forward Conference taking place Thu, Sept. 21, 2023. In his presentation, Tom discusses the… Read more Page 1 Page 2 Page 3 Page 4 … Page 254 Next Search Submit Popular Posts Vantage Points: Broadcast TV Sales is Broken Navigating the Shift: Exploring the Surge in CTV Advertising and Its Impact on Local Markets Leading Local Insights Podcast: Broadcast Optimism that Won’t Stay in Vegas: BIA’s Outtake on the 2024 NAB Show BIA Releases the 2nd Edition of its Hispanic Radio...